PENGARUH PROMOSI ONLINE, HARGA, DAN BRAND AMBASSADOR KOREA TERHADAP MINAT BELI ULANG (STUDI PADA KONSUMEN SCARLETT WHITENING DI LOMBOK TENGAH)

Cahyani Puspa Indah Ridha Asmara; Dila Damayanti

doi:10.33366/ref.v12i1.5707

PENGARUH PROMOSI ONLINE, HARGA, DAN BRAND AMBASSADOR KOREA TERHADAP MINAT BELI ULANG (STUDI PADA KONSUMEN SCARLETT WHITENING DI LOMBOK TENGAH)

Cahyani Puspa Indah Ridha Asmara, Dila Damayanti

Abstract

Studying the effect of online promotions, prices, and a Korean brand ambassador on Central Lombok residents' interest in repurchasing Scarlett Whitening was the primary goal of this research. This research used a quantitative approach with a purposive sampling strategy of 100 respondents, a questionnaire as its research instrument, and SPSS for data testing. This study found that online promotion, prices, and the Korean brand ambassador had a positive and significant impact on Scarlett's whitening rebuying interest in Central Lombok by 52.7%, with the remaining 42.3% influenced by variables not included in this study.

Keywords

Online Promotion, Price, Korean Ambassador Brand, Repeat Purchase Interest

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References

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DOI: https://doi.org/10.33366/ref.v12i1.5707

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