FAKTOR-FAKTOR YANG MENGHAMBAT PERTUMBUHAN USAHA MIKRO JAJANAN TRADISIONAL DI SURABAYA

Endang Siswati, Juliani Pudjowati

Abstract

The purpose of this study is to evaluate several factors that hinder business growth, including capital constraints, quality of human resources, marketing capabilities, access to information, and partnerships in Surabaya. Respondents in this study were traditional micro snack entrepreneurs using a purposive sampling instrument using a Likert scale. In this study, the data analysis used was multiple linear regression. The findings in this study are the variables of capital, quality of human resources, marketing ability, access to information, and partnerships had no effect on business growth. However, partially the capital variable does not have a significant effect on the growth of micro-businesses, while the variable of marketing ability increases negatively on the growth of micro-businesses, however, consumers can buy directly by visiting the business premises. The variable access to information has a significant and most dominant effect on business growth with a regression coefficient is 1.603 with a significance level of 0.013. The partnership variable has a significant effect on the growth of microbusinesses. In developing MSME businesses, the presence of partners is very helpful and increases business growth

Keywords

limited capital; quality of human resources; marketing capabilities; information access; partnerships

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