PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA SANGER WARUNG KOPI ACEH KOTA MALANG

Retno Ayu Dewi Novitawati; Ari Mahfud; Totok Sasongko

doi:10.33366/ref.v7i2.1590

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA SANGER WARUNG KOPI ACEH KOTA MALANG

Retno Ayu Dewi Novitawati, Ari Mahfud, Totok Sasongko

Abstract

This study aims to know and analyze about the influence of quality of product and price to customer loyalty in Sanger Warung Kopi Aceh Malang. This research is quantitative descriptive with all consumers as population, using purposive sampling. The samples obtained amounted to 100 with characteristic of loyal customers with indicators had at least two times made a purchased and recommend a product or service to others. The results showed that simultaneously both of quality and price has influence to loyalty with value of 3.93 and significance of 0,000 < 005, but separately the quality has influence, while price has no influence to consumers loyality.

Keywords

product quality; price; customer loyalty.

Full Text:

PDF

References

Arikunto, S. (2006). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.

Darmawan, G.S. (2018). The Influence of Service Quality Towards Customer Loyalty Through Corporate Image and Costumer Satisfaction (Study on PT BRI (Persero) Tbk. Bantur Unit Customers). Jurnal Referensi: Ilmu Manajemen dan Akutansi. 6(1), 91105.

Djarwanto, P.S. & Subagyo, P. (2000). Statistik Induktif. Edisi 4. Yogyakarta: BPFE.

Gunawan, C.I. (2016). Strategi Pengembangan Ekonomi Sumber Daya Manusia: Dampak Pengurangan Tenaga Kerja Migran Sektor Informal. Jurnal Referensi: Ilmu Manajemen & Akutansi, 7 (1).

Kotler & Keller. (2007). Manajemen Pemasaran. Edisi 12. Jilid 1. Jakarta: PT. Indeks.

Nasir, A. (2018). Pengaruh Inovasi Produk terhadap Kinerja Pemasaran Industri Mebel di Kabupaten Pasuruan. Jurnal

Referensi: Ilmu Manajemen dan Akutansi. 6(2), 17-23.

Rohman, A. (2018). Kepemimpinan Pelayanan Prima di Pedesaan. Jurnal Reformasi, 7 (1).

Ruslan, R. (2008). Manajemen Public Relatoins & Media. Komunikasi. Jakarta: PT Raja Grafindo Persada.

Sulasih. (2017). A Study of Price Perception, Packaging, and Service Quality Towards Consymers’ Interest in Purchasing Special Product of Bumiayu, Central Java. Jurnal Referensi: Ilmu Manajemen dan Akutansi. 5(1), 38-45.

Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif & R & D. Bandung: Alfabeta.

Supariyani, E. (2004). Pengaruh Biaya Pelaksanaan Promosi melalui Pameran terhadap Tingkat Volume Penjualan pada PT Astra Internasional Tbk. Cab. Bogor.

Ranggagading (4). Susanto, R.Y. (2017). Studi tentang Pengelolaan Pasar Tradisional pada Pasar Blimbing Kota Malang. Jurnal Referensi: Ilmu Manajemen dan Akutansi. 5(2), 1-10.

DOI: https://doi.org/10.33366/ref.v7i2.1590

Abstract - Print this article - Indexing metadata - How to cite item - Finding References Review policy - Email this article (Login required) - Email the author (Login required)