GBA ADVERTISMENT : PENDEKATAN BERBASIS GENRE DALAM PEMBUATAN IKLAN PARIWISATA MAHASISWA VOKASI

Nyoman Ardiana Listriyawati

Abstract

This study tried to applied the Application of Genre Based Approach to students to write advertisements in English class at Universitas Airlangga. This research was classified as qualitative by trying to find information related to lecturers who applied the Genre Based Approach for third-semester students, modifications made by lecturers in the application of the Genre Based Approach, and the results of student work in responding to the implementation of the Genre Based Approach. This research included describe, recorded, and categorized with observation and interview techniques, where the description of data analysis is presented textually. The results showed that the lecturers have implemented all stages in the Genre-Based Approach with some modifications that are tailored to the needs of students, then all student works have fulfilled the purpose of an advertisement, namely to promote tourist attractions and attract readers to come and visit these places.

Keywords

Genre-Based approach; writing skills; student work

Full Text:

PDF

References

Ary, D., Jacobs, L.C., Sorensen, C., & Razavieh, A. (2010). Introduction to Research in Education (8 ed.). Belmont, CA: Wadsworth, Cengage Learning.

Autio, O. (2016). Traditional craft or technology education: Development of students’ technical abilities in finnish comprehensive school. International Journal of Research in Education and Science, 2(1), 75–84. https://doi.org/10.21890/ijres.05918

Baker, J. & Westrup, H. (2012). The English Language Teacher's Handbook. How to teach large classes with few resources London: Continuum.

Bhatia, V. K. (2013). Analysing Genre Language Use in Professional Settings. Oxon: Routledge.

Bojuwon, M., & Ahmed, S. B. (2013). The Impact of Learning Flexibility, Student Attitude and Internet Quality on E-Learning among (CELPAD) in

(IIUM) Malaysia. Nternational Journal of Management Entrepreneurship and Technology (IJMET), 3(1), 1–20.

Bunujevac, M., & Durisic, M. (2017). Parental Involvement as a Important Factor for Successful Education. CEPS Journal, 7(3), 137–153.

Cahyaningsih, R. (2013). Improving Student's Writing Skill Through Genre Based Approach At TenthGrader Of Senior High School Tuban. Universitas Negeri Surabaya.

Cameron, S., & Myers, S. (2013). Comprehending Functional Text. Alabama: Mark Twain Media, Inc

Deng, L., Chen, Q., & Zhang, Y. (2014). Developing Chinese EFL Learners’

Generic Competence. A Genre-based & Process Genre Approach New York: Springer.

Flemming, L. (2011). Reading for Result (Eleventh ed.). Boston: Wadsworth

Cengage Learning.

Hyland, K. (2007). Genre Pedagogy: Language, literacy and L2 writing instruction. Second Language Writing Vol. 16 No., 148-164.

Manchon, R. (2011). Learning-to-Write and Writing-to-Learn in an Additional Language. Amsterdam: John Benjamins Publishing Company.

Miles, Matthew B., Huberman, M., & Saldana, J. (2014). Qualitative Data Analysis: A Methods Sourcebook (3 ed.). Thousand Oaks, CA: SAGE Publications, Inc.

Pramujiono, A. (2011). Representasi Kesantunan Positif-Negatif Brown dan Levinson dalam Wacana Dialog di Televisi. Dipresentasikan dalam Kongres Internasional Masyarakat Linguistik Indonesia, 9-12 Oktober 2011, di Universitas Pendidikan Indonesia.

Saputry, D. (2016). Strategi Kesantunan Positif dan Negatif dalam Bentuk Tuturan Direktif di Lingkungan STKIP Muhammadiyah Pringsewu Lampung. Jurnal Pesona, Volume 2 No. 1, Januari 2016, halaman 149-160.

Wardhani, A. K. (2012). Genre Based Approach in The Teaching Of Writing To The First Grade Students Of A Senior High School. Universitas Negeri Surabaya.

DOI: https://doi.org/10.33366/ilg.v4i1.2524 | Viewed : 62 | Download : 19
Abstract - Print this article - Indexing metadata - How to cite item - Finding References Review policy - Email this article (Login required) - Email the author (Login required)

Refbacks

  • There are currently no refbacks.