ANALISIS STRATEGI PENGEMBANGAN AGRIBISNIS PETERNAKAN AYAM RAS DI KABUPATEN PROBOLINGGO JAWA TIMUR
Abstract
Main strategy (grand strategy) for poultry farm agribusiness development is market penetration and product development. Market penetration strategy is a strategy used to increase market share of the product or service through marketing efforts greater. Product development strategy is a strategy that aims to make companies that partnered to increase sales by improving or modifying existing products now. Alternative strategy is to increase market share to achieve the position of market leader through a policy of local governments and related enterprises, control and surveillance of pests or diseases of livestock farm in order to be sustainable, the capital guarantee and optimize field officers, and optimize working capital and increase ability in the development of an efficient agribusiness. Strategic priorities poultry farm agribusiness development is a strategy to achieve increased market share market leader position through policies of local governments and related companies.
Full Text:
PDFReferences
Abidin, Z. 2003. Meningkatkan Produktivitas Ayam Ras Petelur. Jakarta: Agromedia Pustaka.
Antara, Made. 2006. Metodologi Penelitian Agribisnis. Denpasar: Magister Manajemen Agrbisnis Udayana Probolinggo.
Rangkuti, Freddy. 2008. Analisis SWOT Teknis Membedah Kasus Bisnis. Jakarta: Gramedia Pustaka Utama.
Rasyaf, M. 1995. Manajemen Peternakan Ayam Ras. Jakarta: Penebar Swadaya.
Soeharno. 2000. Kiat Sukses Berbisnis Ayam. Jakarta: Penebar Swadaya. Umar, Husein. 2002. Strategic Management In Action. Jakarta: Gramedia Pustaka.
http://mietha.wordpress.com/2008/telur
Diunduh Januari 2013.
Refbacks
- There are currently no refbacks.