ANALISIS POTENSI DAN STRATEGI PENGEMBANGAN AGROWISATA (STUDI KASUS DI STUDY WISATA BUKIT FLORA, DESA GUNUNG PETUNG, NONGKOJAJAR, KECAMATAN TUTUR, KABUPATEN PASURUAN)

Ahmad Yusuf Kholil, Farah Mutiara

Abstract

The first purpose of the research were to identify and analyze potential of agrotourism Bukit Flora and potential area to support development agrotourism Bukit Flora. The second purpose is to identify and analize internal and external environment agrotourism Bukit Flora the factors into strengths, weaknesses, oppurtunities and threats for development  agrotourism of Bukit Flora and the last purpose in this research is formulate appropriate strategies for development strategy of agrotourism Bukit Flora.Data analysis method use descriptive analysis and qualitative analysis. Descriptive analysis was used to analyze the potential of agrotourism Bukit Flora and identify the main factors to give weight to the factors that we have setconsisting of strengths, opportunities, weaknesses and threats by comparing the rows and columns of each variable on internal factors (IFE) and external (EFE). While the use of qualitative analysis in the form of a SWOT analysis and SWOT matrix IE matrix is used to analyze the development of agrotourism strategy using analysisQSPM.IFE total weighted scores of 2.56 and 2.30 for EFE. Placing agro Bukit Flora is in cell V. Based on the results of the SWOT matrix analysis, it can be obtained by four alternative strategies that can be taken in the development of agro Bukit Flora. Based on the results QSPM matrix, the value of the attraction was highest at 3 strategy with the total amount of the appeal (TAS) was 6.26.

Keywords

Internal Factors Evaluation (IFE); Eksternal Factors Evaluation (EFE), SWOT Matrix; QSPM Matrix.

Full Text:

PDF

References

Beeton T. 2006. Community Development through Tourism. Australia: Loudlink Press.

Brahmantyo, dkk . 2001. “Potensi dan Peluang Usaha dalam Pengembangan Pariwisata Gunung Salak Endah”. Jakart a: LP3M STP Tri Sakti, Jurnal Ilmiah, Vol 5. No. 3 Maret 2001.

Che D, Veeck A, dan Veeck G. 2005. Sustaining Production and Strengthening the Agritourism Product: Linkages Among Michigan Agritourism Destinations, Agric and Human Value. 22 (2): 225-234.

David, Fred R. 2002. Manajemen Strategis. Prenhallindo. Jakarta.

Gill SS. 2009. Rural tourism Development Through Rural Cooperatives, Nat and Sci. 7(10) : 1-9.

Herba. 2003. Karyasari. 7 Tahun Mengukir Dunia Herba. Karyasari. Jakarta.

Herlina, Liza. 2002. Analisis Strategi Pemasaran dan Pengembangan Usaha Kecil pada Pie Apple Pie Bogor. Skripsi. Jurusan Sosial Ekonomi Pertanian. Fakultas Pertanian. IPB. Bogor.

Jauch dan Glueck. 1993. Manajemen Strategis dan Kebijakan Perusahaan.

Erlangga. Jakarta.

Kinnear, T.L. and Taylor. 1991. Marketing Research:An Applied Approach. Fourth Edition. Mc Graw Hill. USA.

Kotler, Philip. 1997. Manajemen Pemasaran. Analisis Perencanaan, Implementasi, dan Kontrol. Prenhallindo. Jakarta.

Laporan Pelatihan Pengelolaan Wisata Agro Tingkat Nasional. 2010. Proyek Koordinasi Penataan Pembagunan Pertanian. Biro Perencanaan dan Keuangan. Departemen Pertanian. Jakarta.

Pendit, Nyoman S. 1994. Ilmu Pariwisata Sebuah Pengantar Perdana. Jakarta: PT. Pradnya paramita.

Pearce dan Robinson. 1997. Manajemen Strategik, Formulasi, Implementasi dan Pengendalian. Jilid Satu. Binarupa Aksara. Jakarta.

Rangkuti, Freddy. 2002. Analisis SWOT:Teknik Membeda Kasus Bisnis. Gramedia Pustaka Utama. Jakarta.

Ridjal, Chairul. 1997. Identifikasi Unsur-unsur Strategis dan Analisis Strategi dalam Pengembangan Usaha Agrowisata. (Studi Pada Pengembangan Taman Buah Mekarsari). Skripsi. Jurusan Sosial Ekonomi Pertanian. Fakultas Pertanian. IPB.Bogor.

Salah Wahab, 1975. Pengantar Ilmu Pariwisata. Bandung: Angkasa.

DOI: https://doi.org/10.33366/bs.v18i1.941
Abstract - Print this article - Indexing metadata - How to cite item - Finding References - Email this article (Login required) - Email the author (Login required)
ANALISIS POTENSI DAN STRATEGI PENGEMBANGAN AGROWISATA (STUDI KASUS DI STUDY WISATA BUKIT FLORA, DESA GUNUNG PETUNG, NONGKOJAJAR, KECAMATAN TUTUR, KABUPATEN PASURUAN) Abstract views: 3068 | PDF views: 1836

Refbacks

  • There are currently no refbacks.