STRATEGI PENGUATAN POSISI TAWAR PETANI BAWANG DAUN MELALUI PENGUATAN KELEMBAGAAN

Ana Arifatus Sa’diyah, Dyanasari Dyanasari

Abstract


The purpose of this research are to determine : (1) the marketing channel that efficient scallion cultivation ; (2) institutional in scallion cultivation and its role in the marketing of scallion cultivaion ; (3) To know the scallion farmers' bargaining position ; (4) determine institutional strengthening strategy and its relationship with the scallion growers bargaining scallion farmers . The analytical method used in this research is descriptive method of analysis . The research results show : there are 4 chain marketing channels of scallion in Probolinggo district , and VI channel is the most efficient channel ; There are two agricultural institutions in the location of research , namely cooperatives and farmer groups that have a role on the marketing of scallion ; Bargaining position of farmers in the location of research is still relatively low ; and Institutional Strengthening Strategy farmers in order to improve the bargaining position of farmers one of them can be done with intensive training on institutional members

Keywords


Marketing, scallion, Bargaining position, Institutional

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References


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DOI: http://dx.doi.org/10.33366/bs.v16i1.414

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