CONSUMER DECISION MAKING IN CHANGING DEBIT CARD FROM VISA OR MASTERCARD INTO GPN (GERBANG PEMBAYARAN NASIONAL)
Abstract
Keywords
Full Text:
PDFReferences
Aaker, D. A. (1997). Manajemen Ekuitas Merek alih Bahasa; Aris Ananda. Jakarta: Mitra Utama.
A, Shimp, T. (2003). Periklanan Promosi & Aspek Tambahan Komunikasi Pemasaran (Edisi 5). Jakarta: Erlangga.
Assael, H. (1992). Consumer Behavior Edisi Bahasa Indonesia (Edisi Baha). New Jersey: PrenticeHall Inc.
Assael, H. (2004). Consumer Behavior A Strategic Approach. U.S.A.: Houghton Mifflin Company.
Ayu, D., & Pratiwi, M. R. (2019). Agenda Media Dalam Pemberitaan Top Up Uang Elektronik Di Media Online Kompas.Com. Widya Komunika - Jurnal Komunikasi Dan Pendidikan, 9(1), 23–30.
Basri, H., & Seto, A. A. (2018). Pengaruh Alat Pembayaran Menggunakan Kartu (APMK) Terhadap Pola Konsumsi Masyarakat Di Kota Palembang. Adminika, 4(1), 1–11.
Bony, M. H. (2018). Execution of Privilege Banking in Mutual Trust Bank Limited. Brahma, A., & Dutta, R. (2018). Cashless Transactions and Its Impact-A Wise Move Towards Digital India.
International Journal of Scientific
Research in Computer Science, Engineering and Information Technology. IJSRCSEIT: International Journal of Scientific Research in Computer Science, Engginering and Information Technology, 3(3), 14–28.
Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context. Journal of the Academy of Marketing Science, 33(2), 123–138. https://doi.org/10.1177/0092070304268 417.
Buchori, A. (2008). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
Central Bank of Indonesia, I. (2018). Laporan Bank Indonesia Jumlah APMK Beredar. Claessens, S., Frost, J., Turner, G., & Zhu, F. (2018). Fintech Credit Markets around
the World: Size, Drivers and Policy Issues. BIS Quarteley Review, (September), 29–49.
Evans, D. S., & Schmalensee, R. (2019). The Role of Market Definition in Assessing Anti-Competitive Harm in Ohio v. American Express. SSRN Electronic Journal, (June), 1–21. https://doi.org/10.2139/ssrn.3401325
Fandiyanto, R. (2019). Tranformasi Sistem Pembayaran Elektornik Di Indonesia Dan Implikasinya Terhadap Kemajuan Bisnis Kreatif Berbasis Daring Di Wilayah Eks-Keresidenan Besuki. The 5th SNCP-2019, 5, 144–153.
Ferdiana, A. M. K., & Darma, G. S. (2019). Understanding Fintech Through Go – Pay. International Journal of Innovative Science and Research Technology, 4(2), 257–260.
Halimah, N. (2018). Persepsi Masyarakat Kota Banjarmasin Tentang Gerbang Pembayaran Nasional (National Payment Gateway) Yang Diluncurkan Oleh Bank Indonesia.
Hayashi, F. (2013). The new debit card regulations: Effects on merchants, consumers, and payments system efficiency. Federal Reserve Bank of Kansas City Economic Review, (Q1), 89–118.
Islami, S. A., Maharani, N., & Oktini, D. R. (2015). Pengaruh Harga Terhadap Keputusan Pembelian Konsumen (Studi Kasus pada Toko Tas Henny Jalan Daleum Kaum Pasar Kota Kembang Bandung). In Prosiding Penelitian Sivitas Akademika Unisba(Sosial dan Humaniora) (pp. 278–284).
Iwasaki, K. (2018). Emergence of Fintech Companies in Southeast Asia ― Rising Hopes of a Solution to Financial Issues
―. Pasicif Business and Industries, 18(68), 2–33.
Johan, S. (2018). Journal Of Economics & Business. Journal of Economics & Business, 02(01), 13–21.
Kasri, R. A., & Putri, N. I. S. (2018).
Fundraising Strategies to Optimize Zakat Potential in Indonesia: An Exploratory Qualitative Study. Al- Iqtishad: Jurnal Ilmu Ekonomi Syariah, 10(1), 1–24.
https://doi.org/10.15408/aiq.v10i1.6191 Keller, K. L. (2003). Strategic Brand
Management: Building, Measuring, and Managing Brand Equity. New Jersey: Prentice Hall.
Kirchler, M., Lindner, F., & Weitzel, U. (2016). Rankings and risk-taking in the finance industry. The Journal of Finance, 73(5), 2271–2302.
Kotler, P. (2002). Manajemen Pemasaran (Edisi Mile). Jakarta: Prehallindo.
Kotler, P., & Amstrong, G. (2001). Dasar– dasar Pemasaran (Kesembilan). Jakarta: PT Indeks Gramedia.
Kotler, P., & Armstrong, G. (2012). Prinsip- prinsip Pemasaran (13th ed.). Jakarta: Erlangga.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th Editi). Pearson Education, Inc.
Kusumastuti, A. D., & Tinangon, J. R. (2019). Jurnal Bisnis dan Manajemen Universitas Merdeka Malang Menunjang Transaksi Daring. Jurnal Bisnis Dan Manajemen, 6(1), 56–64.
Lovelock, C. H. (2001). Services Marketing: People, Technology, Strategy (Fourth). United States of America: Prentice Hall. Madhavan, S. (2018). Electronic Banking Services. International Journal of Research in Business Management,
(1), 31–46.
Matani, A. R. (2007). Link ATM Bank Syariah ke Bank Konvensional Perspektif Syariah (Studi Kasus Pada Bank Muamalah Indonesia Cabang Yogyakarta). La_Riba, 1(2), 265–284. https://doi.org/10.20885/lariba.vol1.iss2
.art7
Nasution, R. M. (2019). Opini Masyarakat Terkait Penggunaan Gerbang Pembayaran Nasional Untuk Mempermudah Nasabah Dalam Bertransaksi. Medan: Universitas Muhammadiyah Sumatera Utara.
Nuzzo, G., & Piermattei, S. (2019). Measuring Financial Inclusion In The Main Euro Area Countries: The Role Of Electronic Cards. Banca D’Italia EUROSISTEMA, July (504), 1–42.
Oktavianto, Y. (2013). Pengaruh Word of Mouth Terhadap Keputusan Pembelian Konsumen Pada Usaha Mie Ayam Pak Agus Di Kota Batu. Jurnal Manajemen Bisnis, 3(01), 62–72.
Omarini, A. E. (2018). Banks and Fintechs: How to Develop a Digital Open Banking Approach for the Bank’s Future. Journal International Business Research, 11(9), 23.
https://doi.org/10.5539/ibr.v11n9p23 Prameswari, R., & Putri, K. D. N. (2019).
Implikasi Gerbang Pembayaran Nasional (National Payment Gateway) Dalam Rangka Efektivitas Sistem Pembayaran Non Tunai Dan Pengembangan Kebijakan Keuangan Inklusif Di Indonesia (Vol. 1).
Rafizan, O. (2017). Sektor Perbankan Study o f Indonesia ’ s Smart Card Market Growth In Banking Sector. Jurnal Masyarakat Telematika Dan Informasi, 8(1), 47–58.
Riyanto, A., Primiana, I., Yunizar, Y., & Azis, Y. (2018). Disruptive
Refbacks
- There are currently no refbacks.