PENGARUH MOTIVASI, PEMBELAJARAN, PERSEPSI DAN SIKAP TERHADAP KEPUTUSAN MAHASISWA MEMILIH JURUSAN
Abstract
This research was conducted at the Faculty of Social and Political Sciences, Balitar Islamic University with the aim of finding out whether attitudes, motivations, learning and perceptions influence the decisions of students choosing majors. The test used in this study is the classical assumption test including normality test, multicollinearity test and heteroscedasticity test. After the classic assumption test, a hypothesis test is performed which includes a partial test and a simultaneous test. As a result, the four independent variables namely attitude, motivation, learning and perception affect students in determining majors either partially or simultaneously. This is proven by the value of sig. in partial tests and simultaneous tests that show values less than 0.05. Therefore, it is expected that in the future, the Faculty of Social and Political Sciences will pay more attention to several psychological factors including attitudes, motivation, learning and perceptions that are proven to influence students in choosing majors, so that more and more students choose majors in the Faculty of Social Sciences and Political Science, Balitar Islamic University. In addition, it is hoped that the results of this study can be used as reference material for future research and be of benefit to the wider community, especially when choosing a major to look at various decision variables.
Keywords
Full Text:
PDFReferences
Alma, Buchari dan Hurriyati, Ratih.2008. Manajemen Corporate dan Strategi Pemasaran Jasa Pendidikan Fokus Pada dan Layanan Prima. Bandung. Penerbit Alfabeta.
Bungin, Burhan. 2017. Metodologi Penelitian Kuantitatif. Jakarta. Kencana.
Firmansyah, M. Anang. 2018. Perilaku Konsumen: Sikap dan Pemasaran. Yogyakarta.Deepublish.
Hamdi, Asep Saepul dan Bahruddin, E. 2014.Metode Penelitian Kuantitatif Aplikasi dalam Pendidikan.Yogyakarta.Deepublish.
Harahap, Fadli. 2015. Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Dalam Memilih Jurusan Akutansi Sebagai Tempat Kuliah di Universitas di Kota Pekanbaru. JOM.FEKON.2 (2).
Morissan. 2015. Periklanan: Komunikasi Pemasaram Terpadu. Jakarta. Prenadamedia Group.
Mukhtar, Ali, Hapzi dan Mardalena. 2016. Efektivitas Pimpinan: Kepemimpinan Transformatif dan Komitmen Organisasi. Yogyakarta.Deepublish.
Purnomo, Rochmat Aldy. 2017. Analisis Statistik Ekonomi dan Bisnis dengan SPSS Cetakan Ketiga.Ponorogo.UNMUH Ponorogo Press.
Santoso, Singgih. 2010. Statistik Multivariat. Jakarta. PT Elex Media Komputindo.
Sulistiyawan, Fauzan. 2008. Pengaruh Retailing Mix Terhadap Keputusan Pembelian Pada Alfamart di Jl. Gajayana Malang. Skripsi. Sarjana Ekonomi. Universitas Islam Negeri Malang. Malang.
Sutopo, Yeri dan Slamet, Achmad. 2017. Statistika Inferensial. Yogyakarta. Penerbit ANDI.
Zulfikar.2016. Pengantar Pasar Modal dengan Pendekatan Statistika.Yogyakarta.Deepublish.
Refbacks
- There are currently no refbacks.