ANALISIS AGRIBISNIS TERNAK KAMBING DENGAN PENDEKATAN MARKET STRUCTURE CONDUCT AND PERFORMANCE DI KABUPATEN NGAWI

Erik Priyo Santoso, Eka Fitasari

Abstract

This research has done on February 9th, 2019 to March 4th, 2009 in Ngawi regency. This research has an aim to identify marketing channel, marketing efficiency by using marketing margin analysis and market structure approachment, conduct and performance (MS-C-P) including marketing integration and Transmission elasticity of goat farming cost.This research used puposive sampling technique method and snowball sampling. The data collected by interviewing and observation. The data analysis are descriptive data analysis, marketing margin analysis, MS-C-P approahment analysis and market ing integration includes cost transmission elasticity.The results show that there are eight marketing channels, agribusiness analysis by using MS-C-P approachment shows that there are many factors which not efficient yet. The level of market integration between market at the level of farmer and market of the level low consumers, with coefficeint coreelation 0.945 (less than one) at the line I. At the line VI, the integration market is perfect because the correlation r = 1. The movemnet of consumers and farmers cost, looked from transmission elasticity cost 0, 00086 at the line I and line VI 0, 00077 means the speed of cost changes at breeder level is smaller than the speed of cost changes at retailer level.It concludes that structure influences conduct (lower the concentration-higher the competition at market). Conduct influences performance (higher the competition-lower the the market power/lower the advantage). Structure influences performance (lower the market concentration- higher the competition-lower the market power). There is an resiprok (interrelation) between S-C-P and P-C-S.It suggests that institutional formation and contract farming application to avoid market perfect competition and the using of telecenter as market information service.

Keywords

agribusiness, market structure, conduct, performance

Full Text:

PDF

References

Abbot,M.1981.Agricultural Economics and Marketing in TheTropic. Longman Group Ltd.Essex.

Anonimous.2008 a. Idul Adha. Wikipedia Indonesia. http://id.wkipedia.org. Diakses 6 Januari 2009.

Anonimous.2008b.Aqiqah.Wikipedia Indonesia. http://id.wkipedia.org. Diakses 6 Januari 2009.

Badan Penanaman Modal JATIM. 2009. Kabupaten Ngawi.www. BPM JATIM. com

Black,J.AdanDean,J.C.1999.MetodedanMasalahPenelitian Sosial.RefikaAditama.Bandung.

Direktorat Pemasaran Domestik. 2009. Pedoman Teknis Kegiatan Pelayanan Informasi Pasar (PIP) Hasil Hasil Pertanian. Direktorat Jendral Pengolahan dan Pemasaran Hasil Pertanian. Jakarta.

Saragih,B. dan P.,Simanjuntak, 1997. Pembinaan Sumberdaya Manusia Sistem Agribisnis Agroindustri dengan Subsistem serta Kelembagaan Pendukungnya. Seminar Nasional Pembangunan Perekonomian Pedesaan Indonesia. Faperta IPB, Bogor

Singarimbun, Mdan Efendi, S. 1995. Metode Penelitian Survai. PT. Pustaka LP3S. Jakarta

Soekartawi. 1993. Manajemen Pemasaran Hasil-Hasil Pertanian: Teori dan Aplikasinya. Rajawali Press. Jakarta.

Sosroamidjojo, S dan Soeradji. 1990. Peternakan Umum. Yasaguna. Jakarta.

Sudiyono, A. 2001. Pemasaran Pertanian. Penerbit Universitas Muhamadiyah Malang (UMMPress). Malang.

Suharno dan Nazaruddin. 1994. Ternak Komersial. Penebar Swadaya. Jakarta.

Abstract - Print this article - Indexing metadata - How to cite item - Finding References - Email this article (Login required) - Email the author (Login required)

Refbacks

  • There are currently no refbacks.